Natural Option Vending is an Edmonton vending company with a fully featured menu listing that also features a healthy category aimed at health conscious consumers and schools that follow provincial health guidelines for children. They needed to provide a website that could reach out to both general vending customers and those interested in providing healthy snacks and beverages. In addition to information pages, Natural Option needed a shop tailored to local wholesale customers, providing easy access to wholesale vending, while discouraging smaller orders. They also required a printable pamphlet to explain their healthy snack options to the local schools.
The Natural Option website features:
- keyword integration in frontpage content to assist with search engine optimization
- site-wide shipping announcement to encourage local wholesale orders
- visually engaging layout with responsive elements to draw attention
- prominently linked PDF pamphlet with coordinating message and design
- school sign-up form on the contact page to encourage new school customers
- easy-to-navigate online store to allow customers to restock their school shops and canteens